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Iveta Mukuchyan was born in Yerevan, Armenia on 14 October 1986. Her family moved to Germany in 1992. She went to school in Germany and from 1998 to 2006, she attended the Catholic Sankt-Ansgar-Schule in Hamburg. She returned to Armenia in 2009. Mukuchyan started studying jazz-vocal at the Yerevan Komitas State Conservatory. She has a sister, Marianna, who is a stylist. In 2009, Mukuchyan auditioned for the fourth season of talent competition Hay Superstar, where she came in fifth place. In 2010, Mukuchyan received the Discovery of the Year award at the Armenia Awards. In 2012, she participated on the second season of The Voice of Germany reality talent show. In December 2012, El Style named her "Sexiest Armenian" and featured her on the magazine's cover. In October 2015, Mukuchyan released the single "Simple like a Flower", along with a music video. In the same month Public Television of Armenia announced that Iveta will represent Armenia at Eurovision Song Contest 2016 in Sweden. The song "LoveWave" was announced as the Armenian entry on 19 February 2016. Mukuchyan also starred alongside Mkrtich Arzumanyan in the adventurous comedy Run Away Or Get Married.