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Metter grew up in the Boston area, lived in the Hollywood Hills for most of his adult life, and moved to South Florida in 2009. Alan began his creative life at Doyle Dane Bernbach (DDB), the legendary advertising agency. In the late 1970s, Metter leaped at the opportunity to direct some of the first music videos for the likes of George Harrison, Glenn Frey, Joe Walsh, Chicago, Olivia Newton-John, and Donna Summer, as well as comedians Rodney Dangerfield and Steve Martin, which were aired on the fledgling MTV. The experience of directing major rock stars and comedians in music videos established Metter as a candidate to direct feature films.