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Joseph Farrell was founder and chairman of NRG (National Research Group), the market planning and research firm which serviced all of the film studios and major producers in Hollywood for 25 years until 2003, when he and partner Catherine Paura sold the business to Nielsen Media and started Farrell Paura Productions. Previously, Farrell was the director of the Harris Poll and before that worked with the Rockefeller Brothers Fund. He has his J.D. degree from Harvard. He was written novels and scripts and continues to be a picture painter and sculptor. Farrell is married to Italian actress Jo Champa. They have a son, Sean, now three years old.