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Luti Fagbenle, CEO and founder of Luti Media, is a BAFTA nominated producer of television, branded content and music videos. Luti Media began by redefining the music video industry, generating billions of views for clients including Beyonce, Drake, Justin Beiber, Ed Sheeran, One Direction, Kanye West and more. Luti Media broke records for most viewed video in 24 hours and most viewed YouTube video of the year twice racking up over 10 VMA nominations in the process. Luti's film Mixtape earned him his first Bafta nomination, followed by the BAFTA and National Television Award nominated Dynamo: Magician Impossible. Luti Media's debut comedy series the prime time Channel 4 & Hulu sitcom 'Maxxx' stars and was written by O-T Fagbenle and features Christopher Meloni, Larry King, Johnathan Ross and Jourdan Dunn and was nominated for a Royal Television Society award. Luti's Channel 4/Discovery+ reality TV series Highlife trended number 1 on Twitter, and became UK television's first black reality TV series. Luti produced the Melina Matsoukas directed visuals for Jay-Z & Beyonce OTR II which became the highest-grossing Hip Hop and R&B tour of all time. Brands including Google, Adidas, Beats by Dre, Pepsi and countless more have entrusted Luti to execute major campaigns and commercial productions. Luti Media's television department has several scripted and unscripted formats in production for major premium broadcasters and streamers on both sides of the Atlantic. Luti began his career as an actor starring as Simba in the West End production of The Lion King then as a series regular on UK soap Hollyoaks (Channel 4). He often collaborates with his brothers director Daps and actor/writer/director O-T Fagbenle.