Frank Stanton

Graduating from Ohio State University with a Ph.D. in psychology in 1935, his studies brought him to the attention of CBS founder William S. Paley who was interested in his work in audience research. He developed scientific methods for measuring radio listener ship, a forerunner of the devices used by Nielsen Media Research. President of CBC from 1946 to 1971, and then vice chairman of the board from 1971 until 1973, Stanton later served as chairman of the American Red Cross for six years. It was his influence on the entire style of CBS that led to his proudest achievement, construction of the new CBS corporate headquarters, "Black Rock", at 51 West 52nd Street in New York.