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Screen legend Rudy Concepcion (1912-40) was a favorite pre-war screen idols who had a very brief and colorful movie stint during pre-war era. He was best remembered for his successful team-up with Rosario Moreno, another pre-war star. Concepcion died in 1940 age 28due to peptic ulcer, while filming "Mahal Pa Rin Kita", his fifth movie with Ms. Moreno, His complete movie was "Ikaw Rin" with Elsa Oria, dubbed as 'Singing Sweetheart of the Philippines.'