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Simón Brand began his career directing a music video for a local rock band in Colombia when he was 17 years old. He has worked in several music videos for Enrique Iglesias, Paulina Rubio, Ricky Martin, Shakira, Thalía, Juanes, Jessica Simpson, Celia Cruz, Chayanne, and others. He has received 2 Grammy nominations. He gained popularity in Europe after directing music videos for artists such as Westlife, Steps and Gabrielle. As a film director, his first work is "Unknown", with Jim Caviezel, Greg Kinnear, and Joe Pantoliano. In 2008 he released his second film "Paraíso Travel", which TIME magazine listed as one of the best Latin American movies of the last decade. He is married to the Colombian model Claudia Bahamón and has two children.