Daniela Federici

Daniela Federici was born in Melbourne, Australia in the late 1960s. Fascinated with film and photography in her early teens, Daniela went on to obtain her degree at RMIT. In the 90s while still at college, Daniela was an active member of the FDC. During this period Daniela shot for Mode, Vogue, Cleo, Australian Style, Studio, Follow Elle. She was commissioned to do album covers and direct music videos from Kate Cebrano, Kylie Minogue, Inxs, Euphoria and more. Her early cinematic style work caught the eye of Paul Marciano, the owner and art director responsible for the famous Guess Jeans campaigns. Daniela was flown to New York for her first international campaign before her 25th birthday. They collaborated on many shoots including the famous Anna Nicole Smith campaigns and then later with Leticia Casta. Guess jeans launched Daniela's career internationally and lead to automatic success, with calls from Tommy Matola, president of Sony records to shoot Mariah Carey's album cover (Music Box) and Vanity Fair to shoot a series of celebrities. Daniela signed to the powerful Visages agency whose roster included Herb Ritz, William Claxton, Wayne Maser, Mathew Rolston and others. New York based for over a decade, her glamorous and cinematic style of work takes her around the world constantly shooting in exotic destinations - India, Cuba, Japan, Brazil, and Egypt and throughout Europe and Asia. Her work has appeared internationally in various magazines such as Vogue, Harpers Bazaar, Elle, GQ, Esquire and Arena, The Face, Madame, Sunday Times and Glamour. Daniela has worked with a variety of actors and musicians as a photographer or director of music videos including Prince, Lenny Kravitz, Radio Head, Michael Douglas, Catherine Zeta Jones, Debby Harry, Queen Rania of Jordan, Chloe Sevigny and many more. Some of her most current commercial clients are Taj Hotels, La Perla, De Beers, Earl Jeans, Tag watches ,Samsung, Paspaley, BMW, Wolford, Rosato, Franke Interiors, as well as TV commercials for Guess, Ellesse, Olay and other clients. Daniela is unique as she is able to execute her stylish, elegant cinematic vision in both stills campaigns and TV commercials. She is in great demand as she is one of the few creative talents to excel equally in both fields. She gives a consistency to both mediums, which is a rare and desired ability. During the last two years Daniela has been shooting in exotic and unusual locations. Constantly on the move and always inspired, Daniela has developed an online insiders guide to travel, showcasing all the fascinating things to do and see around the world. This knowledge has extended to a television program "Nomad Traveller". Each show takes Daniela on a photographic assignment to an exotic location. Daniela sees the majestic beauty of each destination reflected through the lens of a photographer, capturing the character and texture of both the people and the landscape. Daniela's quest for the perfect location drives us on an adventure of a lifetime. Through Daniela's unique sensibilities and worldliness, Nomad Traveller is a way that the audience can follow her creative journey and share her experiences, the fantastic places she sees, and the remarkable people she meets.