Mark Hoffman

Mark Hoffman is an award-winning Filmmaker and part owner of the commercial production company HB Films. With over 25 years of experience as a commercial editor and director, he's worked for world-class brands and agencies guiding acclaimed projects from concept to final edit. His guerrilla-style campaigns with Nike helped pave the way for viral advertising and combined his work has received hundreds of millions of views. Mark studied Film and Media Arts in Germany at the Hochschule Mainz and started his career editing documentaries for European channels ARTE and ZDF. After returning to the US, he collaborated with pioneering motion design companies Imaginary Forces and Motion Theory earning multiple industry awards for commercials, trailers, music videos, and title sequences. Mark transitioned to directing full time while producing ground-breaking viral campaigns for Nike winning a Cannes Golden Lion for the 'Joga Bonito' World Cup campaign. Afterwards, he and his brother, Matthew Hoffman, joined forces as a directing duo working for production companies Harvest Films and Community Films and continuing to earn credits and industry awards with global brands. In 2016, Mark and Matt, along with executive producer John Beveridge founded HB Films a boutique commercial production company known for its seasoned directors, young visionaries, and iconic work.