Rob Dyrdek

The relentless pursuit of his childhood dreams made Rob Dyrdek a professional athlete at 16 years old and propelled him into the world of business before most people entered college. Surrounded by entrepreneurs in his youth, Dyrdek quickly learned the power of building brands. At 18 years old, he used that knowledge to create his first company. This "outlier" experience helped him to develop and grow both his brands and increase the value of his brand partners as he was quickly becoming an influential professional skateboarder. By leveraging his influence and designing new concepts and ideas, he helped turn a rising footwear and apparel brand into a $500 million international company. He used that same expertise to build skate brands later in his career, launching the world's first true professional skateboarding league Street League Skateboarding and a first of its kind skateboarding channel, ETN. That same approach to brand development led him to co-create and executive produce his