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Cecil D. Magpuri is a creative and innovative visionary who has conceived and developed entertainment experiences all over the world. His passion of media-driven experiences was sparked during his tenure at Iwerks Entertainment and that passion continued to grow during an exciting period as Creative Director at Universal Studios. In 2000, Cecil founded Falcon's Treehouse, a design firm that has wonderful history of providing entertaining attractions in a variety of venues worldwide. A common thread of the firm's attractions is the media embedded within them. These media pieces are the signature elements of many of Cecil's projects. Through the creation of Falcon's Digital Media, his firm's own media production division, Cecil and his team have harnessed the symbiotic relationship between media and attractions.