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“The main rule is to try to do what I would love to see as a viewer. Also try to avoid what is normal or ordinary, it 's the only way to be original. It makes your life harder but it’s worth it.” Multidisciplinary director, graduated in cinematography, a discipline that trained and empowered him to build powerful and committed visual universes based on the transversal value of its symbolism and sensoriality. He began his career writing and directing short films, commercials and high-impact music videos, formats from which he developed his visually captivating style and won numerous awards and recognitions. He founded the production company Movimiento, focused on reaching a point between the authorial and the commercial, the genre and the personal. His debut feature "El Llanto", filmed between Spain and Argentina, was selected for the official competition of the San Sebastian Festival.