Yael Aflalo

Yael Aflalo, Founder of Reformation, is leading the revolution of sustainable fashion. During her years in fashion, Yael took note of the wasteful norms of the industry and the destructive impact of production on the environment and thus set out to break the cycle and create a brand where "green" fashion didn't mean compromising style. Created in 2009, Reformation is a revolutionary lifestyle brand that proves fast fashion, sustainability and local manufacturing can co-exist in a beautiful way. Based in Los Angeles - Yael Aflalo resides in New York - Reformation makes effortlessly cool silhouettes that celebrate the feminine figure. Home to the first sustainable sewing factory in the U.S., the brand infuses green measures into every aspect of the brand; from recycled and eco fabrics, to a heat reflecting roof and clean energy in the factory, to recycled hangers in stores and eco-friendly packaging for at-home shipments. Reformation offers thoughtfully produced clothing at an affordable price - a reminder that being green shouldn't mean sacrificing style and quality.