David Agrawal

David Agrawal is a producer and director, working mainly in entertainment for digital and broadcast. Born in Reading, David moved to London in 2003 after studying Engineering, Economics and Management. David started his career in branded content and promos before joining The X Factor in 2009. He filmed extensively with One Direction, including directing the video diaries which went on to attract a cult following. David has directed numerous features with One Direction since, along with spin-off formats for The Apprentice, Take Me Out and The X Factor. His films have been shown in 30 countries around the world, with many attracting over 10 million views. David also directs live streams for brands and broadcasters and is the YouTube producer for the Britain's Got Talent and X Factor live shows. He founded the production company Percept Productions in 2004.