Ernest Desumbila

Ernest Desumbila was born and raised in Barcelona, Spain (1980). Ernest's career jumped to an international level thanks to his "There Will Be Haters" Adidas commercial, which turned into a truly viral phenomenon. He has worked for brands such as Gatorade, Axe, Pepsi or Nike. Also, he has directed music videos for labels like Kitsuné, Owsla and Columbia Records. His real presentation to the world was "Ibizious", a fictional ad for a fake energy drink watched around the globe. Ernest was awarded Best Young Director in Cannes 2014, and his videos have earned Vimeo Staff Pick recognition 5 times. He has created true internet hits like 'Thunderclouds' music video for the super-band LSD (Labrinth, SIA, Diplo) with more than 389 million views on Youtube, or the recently released League of Legends' "Phoenix", with more than 14 million plays in just one week. Leo Messi, Neymar Jr, and Serena Williams are some of the names he has worked with, skillfully bringing out the best and most authentic side of each of them. Even when he works with worldwide celebrities, true storytelling runs through his veins. In all his works we can feel his love for graphic design, video games, manga and, of course, cinema. Recently, he has presented 'Blood Metal Revenge', his first short film, that was selected and premiered at Sitges Festival '19.