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The Mnet Asian Music Awards (abbreviated as MAMA) is a major South Korean music awards ceremony presented annually by entertainment company CJ E&M. The majority of prizes are awarded to K-pop artists, though some prizes are awarded to other Asian artists. The awards ceremony was first held in Seoul in 1999 and aired on Mnet. MAMA has been held outside of South Korea between 2010 and 2017 and now airs internationally. (Source: Wikipedia)