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Designed in close collaboration with local producers, creatives, and early childhood development experts, the first half of each Ahlan Simsim episode is a comedic story segment, during which Basma and Jad experience emotions in situations relatable to young children, like fear of the dark during a movie night or frustration when friends don't play by the rules of a game. Each time, Basma and Jad learn to manage their feelings by practicing concrete strategies such as counting to five, belly breathing, and expression through art. The fun continues in the second half of each episode during a variety show segment, when real kids and celebrity guests join the characters to play games and sing songs that reinforce the episode's educational content.