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Presented by Carlos Monforte, Bom Dia Brasil appeared in 1983 as a news program of about 30 minutes in length, essentially political and economic, carried out and broadcast on national television, direct from Brasília. While the nightly news programs worked with a greater volume of information and addressed a more heterogeneous audience, using a synthetic and objective language, Bom Dia Brasil invested in an informal approach and in an accessible language, always with the concern of explaining the issues to the viewer. political and economic issues addressed by the program. This concept was adopted due to the characteristics imposed by its schedule and its main themes.