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Shelby Hedgecock is a 27 year old Tennessee native who moved to Los Angeles one day after her 23rd birthday to pursue her career in the entertainment industry. Since then, she has launched her own lifestyle brand representing the 99%, "Not So Rich Not So Famous" and has her own clothing line. Although she has had success, she has faced challenge after challenge, as well: multiple heartbreaks due to the horrible dating scene in LA, broken relationships, job layoffs, and family deaths including the loss of her best friend and grandmother back in Tennessee, "Mimi". When you live so far from home, that's a struggle all by itself. Her audience never feels alone in their own troubles as they witness her unfiltered world of anxiety, tension, and happiness that comes along with Shelby growing as a person and pursuing her dreams. She's a breath of fresh air sharing her own authentic personal struggles and successes with the world as she highlights what it's actually like to live in Los Angeles without all the fluff or masks, and she's shaping the hearts of millions.
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