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A nostalgic documentary about simpler times when Yugoslavs had to travel across the Italian border for a piece of capitalist heaven, and Piazza Ponterosso was "the largest shopping mall of the Balkans" and became a mythical destination for every Yugoslav citizen. In the 1970s and 1980s the object that symbolized this myth was a pair of blue jeans. During those years millions of Slavs traveled at least once or twice a year to Trieste on a major shopping spree. However, the war in Yugoslavia ended it all. This is a story about smuggling, emancipation, geopolitics, fashion and an introduction to the world we are living in today. The film is a mosaic of stories and testimonies, from both sides of the border, that tries to recall those fabulous years. Many famous public figures talk about their experiences and memories, among others the actor Rade Serbedzija, writer Slavenka Drakulic and musician Goran Bregovic.