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Through the human stories behind the entire value chain that gives Spanish wine with most international projection, RIOJA, LA TIERRA DE LOS MIL VINOS, reveals the moment of emergence that the wine region is experiencing, with the talent and contribution of the new generations living side by side with the historic wineries. The equivalence between territory and product, between wisdom and tradition, tracing a bridge between the origins of Rioja and its future. An immersion in a fascinating world that through captivating photography and careful editing, tries to find the keys to understanding what Rioja wine is and what makes it so special.