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Asli has a blog where she recommends love tactics. Kerem is a publicist who has just lost a very important account. She is challenged by a follower to apply her own techniques. He is promised his account back if he manages to make a woman fall in love with him. They both accept the challenge and unknowingly become each other's target. Will they manage to turn their love into a real feeling? Do not miss this comedy of love in dizzying times.