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Luka, a young man around 30 years old, is hopelessly obsessed to become famous and successful. Unable to achieve this through a traditional format such as television, he creates his own success thanks to social media by pretending to carry a luxurious life. This obsession for success is motivated by his narcissism which allows him to build a protecting shield and show to the world a sparkling image of himself while he actually lives in precarity and solitude. Ignited by his need of recognition, which incites him to cultivate a cult of his image, he goes as far as to commit a murder on film and post it to achieve international fame. The movie dives in the depths of this young man, who is ready to do whatever it takes to be well- known and fill in his failures.