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The film tells the story of Mrs. Lea Gottlieb, the legendary designer, founder and owner of the Gottex swimwear empire. Gottlieb was a woman full of contradictions, but knew how to recover from periods of crisis - from surviving the Holocaust, establishing a small factory in Israel, to her phenomenal success abroad. The film follows Mrs. G's incredible creativeness along side her dominant personality, her complex relationships with her two daughters, who both worked for the family business, and her unbridled passion, for which she paid a heavy price.