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Nellie Bly became a star journalist by going undercover as a patient at a New York City mental health asylum in 1887 and exposing its terrible conditions in the New York World. Her reporting not only raised awareness about mental health treatment and led to improvements in institutional conditions, it also ushered in an age of investigative journalism. Her illustrious career also included a headline-making journey around the world, running an oil manufacturing firm, and reporting on World War I from Europe.