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At first glance, the Munich management consultant Max Tanner is a real dream guy: attractive, successful and charming. However, Max is also an incorrigible Luftikus and Casanova. Of course, his new girlfriend, the illustrator Anna, doesn't want to admit this, because she is head over heels in love with Max. She ignores all the warnings of her little daughter Lilli and her friend Magda - until Max sells her on her birthday of all things to go out with a seductive business partner. When the disappointed Anna also catches him in flagranti, she immediately breaks up with Max and curses him with the words "From now on you're air!" What Anna doesn't suspect: her words will come true. When Max comes into the office the next day, he has to realize with horror that nobody notices him. As an invisible listener, however, he himself finds out some unpleasant truths: his colleagues, who used to admire him so much, are actually gossip about his countless affairs ; his friend and partner Robert steals his ideas and tries to take over the company, also taking advantage of Max's sudden "disappearance" to hook up with Anna. Only now does Max begin to understand how much Anna really means to him. Feverishly, he searches for a way to become visible again and ask Anna for forgiveness - in vain. Only when he saves little Lilli from a serious accident is she able to see him again. And although the girl has never really liked him, Max manages to persuade her to help him. But Anna doesn't believe her daughter when she tries to explain Max's predicament to her. Incidentally, however, the advantages of its invisibility also show. In this way, Max Lilli can speak up at school and save Anna from the advances of a sleazy publisher. However, when Robert asks for Anna's hand and she hesitantly accepts the proposal, everything seems lost for Max. Anna also has to admit that she simply cannot forget Max, despite his mistakes. But the wedding preparations are already in full swing. Then, at the last second, the witty Lilli has a daring idea in the truest sense of the word to thwart the marriage, to banish the "curse" and bring Max and Anna together after all.