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A young Youtuber is hired by a struggling energy drink company (HotHed) to become their mascot in exchange for fame and money. Their partnership becomes an incredible success story, with the You- Tuber driving enormous brand awareness due to the popularity of her entertaining stunt videos, resulting in soaring profits for HotHed. But just when the stunts become more and more grueling and painful for the mascot, the HotHed execs decide to stage a spectacular - and rather dangerous - event which would propel them into the internet stratosphere.