Chris Bergeron

-For almost 40 years, Chris Bergeron has lived the life of a heterosexual man. Early in her career, she had a successful career: after working for major media outlets such as La Presse and Radio-Canada, Chris spent five years running VOIR, then the largest network of weekly cultural magazines in Quebec. She then made the leap into advertising, where she held the position of creative director for major agencies. Then she came out and started living life as a trans woman. Being suddenly thrust into the reality of a visible sexual minority profoundly transformed her perception of the world. Both in Quebec and internationally, Chris campaigns for diversity, inclusion and the rights of trans people by sharing her story on the public stage. She frequently intervenes in the advertising industry to demand better representation of minorities. At Cossette, she leads a multidisciplinary team of strategists, community managers and multiplatform content creators. She is also part of the creative collective that pushes the boundaries of the agency's creative product at its Montreal office. With her creative and strategic eye, she amplifies the digital potential of Cossette's clients. Her portfolio includes many major brands, including McDonald's Canada, Destination Canada, Alliance de l'industrie touristique du Québec, Tourisme Montréal, Loto-Québec, SAQ, L'Oréal, BDC, VIA Rail and Liberté.