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-Luc Dupont is Associate Professor in the Department of Communication at the University of Ottawa. He is also a research associate at the Observatoire des médias sociaux en relations publiques (OMSRP) and at CEFRIO. Luc Dupont is the author of five books on advertising and marketing. In 2004, he won the Rector's Award for media and community involvement. In 2014, he won the Excellence in Teaching Award from the Faculty of Arts at the University of Ottawa.