Justin Kingsley

Justin is an award-wining multimedia storyteller and strategist. He has written two No.1 National Bestselling books - The Way of the Fight (New York Times Bestseller) a look at Georges St-Pierre's life philosophy, and Weology: How Everybody Wins When We Comes Before Me, a book of ideas on leadership. With his third book, Justin joined an exclusive group of writers to publish original works in multiple languages with Le livre du don (Flammarion 2017). In partnership with Roger Frappier, Justin is co-directing and co-writing feature documentary Chaakapesh - Where Sea & Land Meet (September 2019). He has written over 50 hours for network television, including four seasons of the nationally-televised 24CH (CTV, TSN, RDS) a weekly documentary about the Montreal Canadiens. He also has written Big Rig Warriors for the History Channel, in collaboration with Attraction Media. Justin developed the brand identity and slogan for the winning North American group (Canada, Mexico, USA) bidding to host FIFA 2026 World Cup: United As One. He is behind the slogan and vision for the 2015 Women's World Cup of Soccer - To a Greater Goal/Vers le grand but. The strategy and campaign idea he developed for Adidas at the 2012 London Olympics, titled Take the Stage, won international acclaim and was named best global campaign of the Games. Adidas was voted 2012 Brand of the Year in the UK. In collaboration with LucasFilms, Justin has turned Star Wars and Indiana Jones into global museum exhibitions. He branded the 2010 Vancouver Olympics with the very first bilingual Games slogan - With Glowing Hearts/Des plus brillants exploits. He also developed the award-winning branding and communications strategies for UFC World Champion Georges St-Pierre. An award-winning photographer, he has hosted four gallery exhibitions of his work. Marketing Magazine has named Justin one of Canada's most creative people. He is a proud Franco-Ontarian from Ottawa. He founded and heads creative workshop. He is the writer, director and producer of Beautified, his first feature film.