Shikha Vij

With over two decades of trailblazing experience in the media and entertainment industry, I am a dynamic and accomplished professional renowned for driving groundbreaking projects across television and digital platforms. As the Senior Creative Producer at MX Player since February 2020, I have delivered exceptional content, including MX Player's first-ever long-form series and the critically acclaimed 'Roohaniyat,' which captivated 11 million viewers and accumulated 630 million minutes of watch time. My expertise lies in strategic storytelling, project management, and securing lucrative brand integrations, and ensuring competitive and revenue-generating programming. Previously, as the Creative Director at Sphereorigins Multivision Pvt. Ltd., I curated over 3,000 hours of content and led iconic shows such as 'Balika Vadhu', Gangaa and 'Mere Angane Mein.' My leadership and creative vision have been recognized with prestigious awards, including the MX Player MaXimiser Certificate and accolades from industry giants like Star Plus, Sony, &TV and Voot. Armed with a Post Graduate Diploma in Content Creation & Management from IMI, New Delhi, and a BA in History from Lady Shri Ram College, Delhi University, I excel in transforming ideas into compelling narratives that resonate with diverse audiences. My ability to innovate and adapt in a rapidly evolving industry sets me apart as a leader and visionary.