Joel Primus

An entrepreneur among other things, Joel Primus is the founder and creative visionary behind Naked Underwear. He helped raise over $17 million, establishing retail distribution at Holt Renfrew, Nordstrom, Hudson's Bay, and Bloomingdales. Naked completed a merger with Australian-based industry powerhouse, Bendon Lingerie, exiting in 2018. Recently, Joel co-founded Kosan, a travel clothing company which launched one of the most successful Kickstarter apparel products of all time-reaching nearly $1 million in sales in 30 days. H e was one of the inaugural BC Business top 30 under 30 Entrepreneurs, and is also an author of the book Getting Naked - The Bare Necessities of Entrepreneurship and Start Ups, Podcast host of The Ramble and Producer / Director of Raising Global Citizens and Finding Nowhere. Once an elite long distance runner, he now enjoys daily training, meditation, and time with his family on their farm outside Vancouver