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Born in Brazil, Alex first started in the entertainment field as a musician. Since he was very young, he studied music and sang in the Baptist church choirs, youth Groups and Evangelical Rock band. At age 21, Alex decided to move onto advertising. He created, produced and directed numerous TV commercials for well-known advertising companies in Brazil. After his successful installation titled 'The Image Creation' he decided to also work with movies and documentaries. He founded Draft Productions, where he Short Films and documentaries. In 1998, Alex moved to the United States, where he took courses in directing, marketing entertainment and art direction at NYU and Baruch College. As founder and CEO of Ringo Films, Alex is now focusing in producing films in upstate NY.