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Alex' career began at age 6, when he was cast simultaneously in national commercials for Walmart and Microsoft. Directed by Oscar nominee Bryan Buckley, the Microsoft commercial was used all over the world in different languages, including German, French, Japanese, Mandarin, and Cantonese. Since then he's starred in commercials for Toyota, AT&T, Verizon/Disney, K-mart, Old Navy, Yoplait, Tracfone, AAA, Comcast, Target/Star Wars and many others. He has also had numerous music video, TV & film roles.