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Joann Self Selvidge founded True Story Pictures in 2004 - and again in 2010 - first as a nonprofit, and later as a social venture company. She has a passion for stories and storytelling that is grounded in her roots as a Southerner. Her life story films and documentaries, including The WLOK Story (2002), The Arts Interviews (2005-2008), Leveling the Playing Field (2008), Voices of Jericho (2007, 2010), The Music Interviews (2009), and The Art Academy (2012), share stories of music and art, race relations and leadership, education, inspiration, and social justice. Joann lives in midtown Memphis with her husband and two children.