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Joe started his career in 1974 producing and starring in award-winning pre-MTV music videos. His progressive live-action/animated music video, Video Child, received awards at the 1981 Chicago International Film Festival and 1982 Athens International Film/Video Festival. He has worked extensively in corporate sales, marketing, advertising, and promotions. Clients have included Comcast, Motorola, USA Karate Association, Hotel Via San Francisco, Museum of Contemporary Art, Silicon Valley Grand Hotel, The Cupertino Inn, and more. Joe is the executive producer of all of Lucia Mauro's films: In My Brother's Shoes, One Year Later, Frances Xavier Cabrini: The People's Saint, Voci del diario (Entries), as well as her Italian-language TV pilot, The Cooking American. In addition, he is the executive producer of the timely LGBTQ issues film, Rain Beau's End (with Ed Asner and Sean Young); the in-development period drama, Anita & Margaret (with a screenplay by Lucia Mauro); the coming-of-age comedy, Ascots; a Bruce Springsteen buddy dramedy, Man at the Top; WWII mini-series pilot, The Vanquished; TV reality pilot, The Adventures of William Flugel, starring Will Clinger of WTTW-TV's Wild Chicago; and the sailing series, Sailors on Boats Drinking beer, also starring Clinger with guest Tim Kazurinsky.