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Considered by many as a creative savant in the world of entertainment, Jamaica Craft has adapted to playing multiple roles as a choreographer, artist developer and creative director. Jamaica has organized the creative in the aforementioned fields for such A-Listers as Usher, Ciara, NE-YO, Justin Bieber and many more. Highly requested in the mainstream market of Award Shows, Jamaica has directed pieces for the Grammys, The World Music Awards, The American Music Awards & BET to name a few. Quoted years ago as saying "In the next five years I want to position myself and be recognized, not only as a choreographer but as the creative director behind superstars. I want to be the person who creates the vision for who they are and what makes them "POP"!", Jamaica made that dream a reality - In Spades!