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Randall Lobb is an award-winning writer/director/producer and IP innovation strategist with years of experience writing and speaking about technology and doc-driven brand/content exploitation, pop culture and audience engagement. His background in education and his encyclopedic perspective of media history add insight and analysis to his films without sacrificing fan service or universal appeal. Lobb is a founding partner of Definitive Films, a tightly-knit Canadian doc crew best known for crafting what they call "bespoke" documentary films.