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Carter Lay is a businessman and philanthropist from the potato chip family that we all know and love. This Dallas born exercise and sports enthusiast with an entirely positive approach to life easily captivates a room with his charm and drive which leads to much success. After investing in real estate both in the United States and abroad, and investing in the Andeluna Cellars winery in Argentina and one of the largest ranches and wild game operations in Argentina, Carter merged his passion for the arts and his experience as a business executive into launching a production company. Carter is actively producing film and entertainment properties and working alongside many of the most well known of Hollywood talent from Oscar award winning actors and writers to Grammy awarded musicians and more. At the same time tragically losing his father to cancer, Carter was diagnosed with leukemia. After beating leukemia and having a new chance on life, Carter felt it was vital to create an avenue to have him and his family help give back. A devoted father, husband and son, Carter leads by example. He formed The Carter Lay Charitable Fund which is touching the lives of countless children and their families in need by assisting in building schools, providing computers and learning materials, and helping support medical research to live long and healthy lives. Carter Lay co created the "Do Good Mob" movement which encourages people to take part in doing more good. It also includes a "Do Good Mob" award winning series, as seen on The New York Times Square digital billboard. To date, this movement works with Dave Bautista, Paul Haggis, RYOT News, Stan Lee, The Bella Twins and more social good leaders to launch an even bigger social good movement.