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Blake Reading, originally from Pittsburgh, PA is the Vice President of Talent, a Talent Manager, and a Producer at the Los Angeles based firm, TheMachine. Additionally, he is the co-founder of the production company, Cake Studios. Previous to joining TheMachine, Reading held positions at The Gersh Agency and MGMT. Entertainment. His passion for talent representation matched with his creativity has led him to fruitful relationships with clients and key industry players across film, tv, sports, and music verticals. Reading's work includes collaboration with talent from all areas of the entertainment business, including stars in front of and behind the camera on film and tv, legends of the NBA, and major digital influencers across platforms.