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Oliver J. Crooms IV is the son of both Grammy nominated vocalist Arnetta Murrill-Crooms and Oliver J. Crooms III. Oliver is a Film Director, Music Producer, and Entrepreneur. After graduating from Winston Salem State University with a bachelors degree in Fine Arts Oliver interned for multiple entertainment companies including EMI. In 2011 Oliver started a music entertainment company call On The Beat Entertainment and in 2015 developed a film division. Oliver has been awarded "Best Director" at the 2016 Carolina Music Video Awards for the music video "Motivation." Oliver's has also won the "Award of Merit" at the 2015 Accolade Global Film Competition for directing the music video "Keep The Dream Alive."