Peter Travis

Peter Travis, a British advertising executive, has been responsible for a number of award winning TV ad campaigns. His team produced the campaign that launched Yakult in the UK and across much of Europe back in 1995. His work is featured in the BBC TV mini series, "The Foods That Make Billions" in the episode entitled "Pots of Gold". His agency continued to produce TV ads for Yakult until losing the account in 2005. Travis won the UK & Ireland account back in 2012 and the Pan European account back in 2015. Other noteworthy TV campaigns managed by Travis include Royal Caribbean (UK), Fisherman's Friend (UK), Isle of Man (TV), Dell (UK & Ireland), Old El Paso (UK) and NEC (Pan Europe).