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Toy is the award-Winning CEO of The Cartel Publications - an international, independent publishing house and Cartel Urban Cinema an independent film production company where she has produced five projects. Toy was a finalist in the Academy of Motion Pictures Arts and Sciences' screenwriting competition for 'Concrete Beach'. She was also a quarter-finalist in Page International Screenwriting competition. In addition, she has written 80 original novels under various pen names. Her novels have been published under her own house as well as Kensington and St. Martins. Toy's publishing house, The Cartel Publications, is the face of today's urban fiction and street fiction industries. In both the digital and print world, the Cartel represents the best her generation has to offer in African American literature. She has aptly been dubbed "Urban Fiction Empress" and "Literary Master". She has been featured in The Washington Post, The Baltimore Sun, Essence Magazine, Don Diva Magazine, and Urban Book Source.