Peter McGraw

Dr. Peter McGraw is marketing and psychology professor at the University of Colorado Boulder. His research examines the interrelationship of judgment, emotion, and choice, with a focus on consumer behavior and public policy. McGraw directs The Humor Research Lab (HuRL). He is the co-author of the book, The Humor Code: A Global Search for What Makes Things Funny. McGraw is the creator and host of Funny or True, a comedy game show that pits comedians against scientists to see who has the best blend of brains and funny bone.