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Baba attended The King's School in Canterbury and Queen Mary University in London. CEO of major Entertainment, Events Management and Conferences Company EMC3, he started his career as a mathematician and banker including working at Bloomberg TV and Barclays Capital, using skills gained in that area to start his own event and media business. The company works with a range of mega brands like Universal, Cartier, LinkedIn, Virgin, Condé Nast and many more. With the main offices located in London, EMC3 has expanded into Africa, the US, the Middle East and Asia, in no small part due to his love of travel. He has featured on many media platforms including CNN, BBC, Arise TV, LA Talk Radio,amongst several others, and has been involved in the production of a number of TV Documentaries.