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Rachel Levin, more commonly known as RCLBeauty101, is a famous YouTuber and beauty Guru. Rachel's YouTube channel RCLBeauty101 has upwards of 11 million subscribers who are mostly teenagers and millennials. Her channel features videos ranging from DIY tips, life hacks, comedy, and various skits. Recently, her channel has featured short film dramas as well. Rachel was born in Philadelphia, Pennsylvania and grew up in the suburban Main Line. She first created her YouTube channel as a hobby when she was only fifteen years old. Her first video called "How to Conceal Under Eye Dark Circles" was published on December 15, 2010, starting Rachel's career in vlogging. At certain points, RCLBeauty101 has been the fastest growing channel on all of YouTube, and her fans call themselves "Levinators." Rachel's success on YouTube has gotten her recognition in the Wall Street Journal, Cosmopolitan, and Adweek.