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Lisa Endicott is a self made, serial entrepreneur and communications expert whose career spans the spectrum of entertainment, journalism, and public relations. Endicott created a successful special events company, record label and public relations firm before she was 25. Her vision is to empower all women to be self sufficient and set up in lifelong, fulfilling careers. Inspired by her real estate broker mother, Endicott has had her own public relations and social media firm Endicott & Co PR for 21 + years after 3 years at top PR Agency and 4 years as a sports reporter. She expanded the firm by creating offices in the 4 major cities in Texas and a national presence with additional teams in Denver, New York City and Los Angeles. She has consistently been a force in traditionally male-dominated industries of music, sports, and hospitality-from athletes to rock stars to lifestyle brands to chefs.