Eduardo Arroyuelo

Born Eduardo Arroyuelo Woolrich, in Mexico City from the ancestral Arroyuelo family from Spain, and The British Woolrich heritage from the UK. He lived most of his life in the US. and Mexico. Now named just Arroyuelo Woolrich or Ed Woolrich was 7 years when he started acting in a "Levi's'" campaign. The following years went by shooting all kinds of stuff, advertising almost every major brand there was in Mexico city. In that period he also moved a lot (he recalls more than 23 different houses back then including one he loved in Monterey California where he lived with his mother, his older brother, and his sister). He went back and forth to Mexico City. High school came up, and he committed fully to his first formal acting training where he developed his love for the stage and confirmed his passion for film. Then as he started getting more serious acting jobs he followed his education with mayor film and acting studies in New York (NYU), London, and Los Angeles. He was producer and director for many conceptual artist's films and videos such as Stephan Bruggemmann's and Iñaki Bonillas'. He collaborated with the museum of installation in London. He was an active member on the artistic bloom of the Mexican Colonia Condesa art Movement at the turn of the millennium. In the theater, he carved his way in the "Off-Off theaters" of Mexico City playing roles such as PICASSO in Steve Martin's "Picasso at the lapin agile". He was awarded, in 2005, Best Actor for Mark Ravenhill's "Some Explicit Polaroids". He later produced and directed the plays "Love and Human Remains and The True Nature of Love", "Pizza Man", and "Beyond Therapy". With regular roles in Mexican TV shows he got his small but effective beat break sending Reinaldo Arenas(Javier Bardem) to the hell of Cuban Communist jail in his film debut in Julian Schnabel's "Before night falls" and many more in the Mexican cinema explosion. Eduardo popped in the award winning Mexican smash hit "7 Dias" being honored with Best Upcoming Film Actor Award, by Mexico's cinema journalists (Diosa de Plata) in 2006. After that, the awards started coming from films and series with HBO, Fox and many major Networks. In 2014 he founded the production and content company called Pictures of You based in Mexico, Spain, and California with Armando Herrera and Alejandro Díazayas. He has written the Pictures of You ecosystem feature screenplays: "Back in Black", "The Last Crash of D'ego", "La Innombrable", "Pictures of You" (the movie), "Underneath the Day". All under the pseudonym Ed Woolrich. His feature debut as Film Director and Producer is released on 2021 under the name "You can't always get what you want" A.K.A. YCAGWYW. He now lives in California and Mexico City.