Lol Creme

Lol Creme was one of four members of the pioneering 70s art group 10cc, famous mostly for their big hit, "I'm Not In Love", but with a repertoire of witty underground favorites, such as "Life is a Minestrone", "The Wall Street Shuffle, " and "Art for Art Sake." Lol left the band in the mid-70s, along with fellow art-school grad, Kevin Godley, and the two pioneered the use of the "Gizmo" a guitar synthesizer that they demonstrated on the ambitious 3-record box set, "Consequences." As they continued to release studio albums, Godley and Creme found their talents as music video directors more and more in demand, producing award-winning shorts for Herbie Hancock ("Rockit"), Sting and the Police ("Every Breath You Take"), and Duran Duran ("Girls on Film") among others. Their own song, "Cry" was the inspiration for another amazing video, pioneering the use of the "morphing" technique, in which one face transmutes into another. Most recently, Kevin and Lol directed videos for the new Beatles releases, "Free as a Bird" and "Real Love."