B. Mitchel Reed

B. Mitchel Reed was born Burton Mitchel Goldberg in Brooklyn on June 10, 1926. After graduating from Boy's High School in 1944, he became a navigator on a B-17 in Europe during the last year of World War II. He entered radio following a decision at the University of Illinois to forgo a career teaching political-science "for the boogie and the glamour of broadcasting". In 1956, he landed the all-night "Birdland Jazz Show" at WOR New York. In 1957, Mitch moved his "Boy On A Couch" show to KFWB Los Angeles and, there, became one of the original "Seven Swingin' Gentlemen" at the launch of Top 40 "Color Radio" in 1958. "The fastest tongue in the West" hosted a #1-rated 6PM-9PM high energy show using horns, bells and buzzers until February 20, 1963, when he was wooed back to his hometown as one of "The Good Guys" at WMCA New York: "I'm not talking too fast, you're listening too slow". Again rated #1, "Your Leader" spent time in London developing contacts with Brian Epstein, Derek Taylor and The Beatles, which led to exclusive interviews and advance record pressings that helped break The Beatles in New York. After his final WMCA show on March 25, 1965 he was cheered by thousands at the airport, a scene that was repeated when he landed in L.A. for his return to KFWB, with "The Wide Wide Weird World of BMR", where he became a voice for the counterculture. He recognized a music explosion was beginning, and he turned the evening hours into album-oriented rock programming after he met with Tom Donahue at the June 1967 Monterey Pop Festival and discovered their common frustration with radio music restrictions. Donahue was PD of pioneer underground rocker KMPX-FM San Francisco and was looking for an L.A. outlet. He found KPPC-FM in the basement of the Pasadena Presbyterian Church. After the KMPX/KPPC Strike ended in June 1968, Reed and Donahue each supplied KMET-FM with four hours of taped album rock while BMR programmed the rest of KMET, one of the first 24 hour automated music stations. "The Beamer" gained validity for "Underground Radio" from the ad agencies with his afternoon drive show that finally went live in Summer 1969. He was responsible for introducing to the public many of the most influential rock musicians ever, including Joni Mitchell. He underwent successful coronary bypass surgery in 1978 and left KMET for KLOS-FM. B. Mitchel Reed "kept his mind open and his spirit free" until his death from a lingering heart condition at the age of 56 on March 16, 1983.